There may a hundred reasons to buy a new car, but the only factor that plays a major role in every car purchase is the pricing and its range that varies with different kinds of variants and models.
In 2013 assuredly will bring lots of new launches in the Indian market, but it is uncertain whether the new car prices will impress the car buyers in India. Ranging from various size, shape and variant, being priced at an affordable range seems to be the most important element that matters the most to the new age purchasers.
Having a direct competition with Maruti Suzuki’s Swift DZire, Honda Amaze that is a sub 4-meter sedan, will be introduced as the first diesel engine car in India for the company. Though the car has created enough buzz in the Indian market post its launch, any pricing issue will be an obstacle in the sales of the sedan which will be similar to the issues faced by Honda on behalf of Jazz in its initial stages.
Not wanting to be just a mere spectator, Hyundai has launched the revised edition of its best seller car, i10 in no time. Much famed as i-Tech, the second largest domestic automaker launched its new car in March 2013. Conveying much pride to the Japanese auto giant, the special version of i10 will be offered with a diesel engine option of 1.1 and 1.2 litres. Priced at an affordable range of 4.24 to 4.57 lacs, i-Tech is expected to taste greater success due to its new car price.
Introducing 1.2 TSI petrol and 1.6 TDI diesel variants of Polo, the German auto maker also has Cross up, an automatic transmission version of Volkswagen Polo under the hood. Having a strong belief in innovation and technology, Volkswagen plans to introduce Cross Up as an entry level car in India under its brand wagon. Having been consistent in introducing best and new cars in India, car buyers are looking forward to the launch of Cross Up in Indian market and the new car price is also expected to be reasonable.
Renowned to have introduced one of the best cars in India and across the world, BMW has successfully created a buzz in Indian market regarding the launch of its 1 Series that would serve as the entry level car in India. Expected to be launched in late 2013 or early next year, the pricing range of 1 series will also be expected to fit the Indian market as well the budget of the middle class income, as the 1 series is based on the five door hatchback concept and will cater majorly to the middle class segment.
Raising the hopes and rising above the expectations of the Indian market and buyers in terms of quality, technology and innovation, the success of the New Car in India will be decided entirely on the basis of new car price range and the demand that is created in the Indian market.